The Ultimate Buyer’s Guide to Face Serum

The home beauty regime has become a norm for today’s modern women. To counter the effects of stress, pollution and poor nutrition, women invest in a plethora of products to help her look her best. Especially due to COVID, with the interest of limiting the exposure in Salons, Bewgle’s research has found that women are willing to spend money on higher quality professional products to be used at home. 

Sales of Face Serums

When it comes to skincare, a traditional facial care routine includes basic products like cleansing gel, toner, and moisturizer. However, for more effective results, in recent years a new product has become a must have – The Face Serum. 

This guide will help you choose from the best serums for your face, based on analysis of reviews and usage experience of other buyers like yourself.


Face serums are lightweight products that contain a high concentration of active ingredients which hydrate the deepest layers of the skin, making them highly effective. There are many different types of serums, each with a unique purpose and ingredients. An essential serum deals with mild to severe skin issues such as acne, blemishes, fine lines and wrinkles, dark spots, and other common concerns. Some serums work better in the morning, while others work best when applied in the evening. Because of its texture and composition, a very small amount goes a long way in helping you achieve the desired effect. 


To help you choose the best Face Serum, we have analyzed reviews of top products in the market from customers who have used the product to provide the most unbiased opinion of what is the best brand and what results you can see. So read on! 

  • Say Goodbye to Acne 

Bewgle’s analysis of top face serums reviews found that ACNE is the main concern of the buyers. They are looking for products that can help them cure acne problems. However, customers are not very satisfied with what is available in the market. 

If you have acne-prone skin, the resurfacing serums CeraVe , The Ordinary are a must-try which have been rated the highest for Acne by customers. They contain retinol, niacinamide, and ceramides to minimize the appearance of pores and stubborn post-acne marks but it is also gentle on the skin. So stock up in holiday sales, when you can. 

  • See a Noticeable Difference 

Face serum is one addition to your skincare routine that leaves a tremendous impact on your skin. Over a short period of time, the skin begins to look radiant and feel smoother with an increased feeling of firmness and diminished appearance of dark spots, wrinkles, acne, etc. The Ordinary Niacinamide and TruSkin Vitamin C serums are the most rated by the customers and they could see noticeable nourishing effects and their skin felt more smoother & plumped after using these products.

The customers have seen a noticeable difference in their skin over-time after using the serum twice, daily usage for 2-4 weeks. The benefits of face serum just don’t show with single application. Ongoing use is required for continuous improvement.  Most of the customers advised to use it twice a day, in the morning and at night.If twice a day does not seem practical then it should be used at night as this is the period of maximum cellular regeneration. So it is during this time that your skin will benefit most from these products. 

  • What gets you best Value for Money

Whether you have a beauty fridge packed with skincare products, or you prefer to keep your routine short, a good face serum is non-negotiable. Pricing of face serums is a concern because active ingredients are more expensive than thickeners, serums are also one of the costliest products in many skincare lines. Depending upon the brand, quality, size the price of the serums vary. You can find a drugstore serum to a high end serum for yourself depending upon your requirements. Estee Lauder being the most expensive serum from our analysis list to a drugstore product The Ordinary being the cheapest. The most cost effective products rated by customers are The Ordinary Niacinamide and TruSkin Vitamin C Serum.
But honestly, when applied properly, a 1-ounce container of serum should last months. Many brands come in pump bottles or have medicine-dropper applicators to dispense just a tiny amount you need. Those few concentrated drops are super-efficient. 

  • Smell Matters 

One of the most crucial criteria for customers is also the scent of the serum. Some people are allergic to scented products while others prefer to opt for products fragranced with rose, lavender, or some fresh scents. But customers claim that most of the best serums have medicinal aromas. While it is truly said that medicinal-smelling products are more effective than a strong fragrant product. If you are really bothered about the smell of serum then you should definitely try these – Kiehl’s , Estée lauder product as they have a little to no fragrance which may suit you. 


Estee Lauder, The Ordinary , TruSkin, CeraVe, Kiehls are some of the best face serum brands in the market. While the overall ratings for the top brands remain high, digging deeper reveals different aspects of brands as well as many areas of improvement. Estée Lauder definitely needs to consider customers’ pricing preferences as they are looking for value for money. The customers are asking for good quality with reasonable prices and that’s where a customer’s purchasing journey starts. Another most important concern is acne –  TruSkin, Kielh’s,  Estée Lauder and CeraVe can improve more by adding more effective ingredients to their solution. The Ordinary product seems to be the best serum considering all the factors but it definitely needs to improve the smell.


While Face Serums are a must have, they are not end all. Make sure that these products should not replace your moisturizer or your sunscreen. With all this in mind, it is no wonder that more and more people have added facial serums to their daily habits. 

For more in-depth insights on products, subscribe to our newsletter
To build a buying guide for any category, reach out to us at

Please follow and like us:

2 thoughts on “The Ultimate Buyer’s Guide to Face Serum

Leave a Reply

Your email address will not be published. Required fields are marked *